You don’t need to be more organised. You just need a way to finish what you started when you took the photo.

I didn’t start 20 Photos because I wanted to sell prints. I started it because I was overwhelmed -by life, by loss and by the 35,000 photos on my phone that meant everything to me but did absolutely nothing for me.

That contradiction stuck. The way we take photos to feel something - a connection, a detail, a moment of light - and then bury them.
Not through carelessness, but because the act of doing something with them is never simple.
We’re left with a reel of half-memories and a low-level sense of guilt.

This isn’t a failure of memory. It’s a failure of tools.

We’ve been taught to document. But most of the photos that actually matter to you probably don’t look like the ones we see on Instagram. They’re not posed or polished. They’re blurry and imperfect. Off-centre. A shoe half-on. A shopping bag in the background. The moment before the moment.

These are the ones you don’t post but can’t delete. The ones that pull at you when you scroll back late at night. You didn’t take them because they were perfect. You took them because they meant something.

And yet, nothing happens to them. Because no one taught us how to finish the act of remembering.

That’s what 20 Photos is for.

You don’t need perfect photos.
You don’t need to be organised.
You don’t even need to know what you’re looking for.

You upload a chunk of your photo reel of life - the big and the small, the perfect and the messy- and we help you find the thread. The part that tells a story. Not the whole story. Your story, as it felt in that season, that trip, that chapter.

This isn’t about making a highlight reel for Instagram.
It’s not about glossy photo shoots or grid aesthetics.
It’s about finding the photos that matter - even if they’re a little bit wild.

Here’s what we believe

Photos are emotional, not just visual.
You took the photo because you felt something. That’s the signal. We help you follow it through.

The story lives in the choosing.
On a shoot, I might take a thousand frames. Only a few will make the cut. Not because the rest are bad — but because the act of curating is what gives the photos meaning. It's the same with your camera roll.

You don’t need another app. You need a lens.
More storage doesn’t help. Faster sharing doesn’t help. The missing piece is someone - or something - to help you see what you’ve already captured.

This isn’t about organising your photos. It’s about understanding them.
There’s no perfect system. There is, however, a quiet relief in seeing the best of your life reflected back to you - clearly, tangibly, without the noise.

20 Photos is for anyone who’s ever said, “I’ll do something with these later” - and meant it.
It’s for the people who don’t want to lose the thread.
It’s for you, if you know there’s a story in there somewhere - you just need a hand finding it.

You already took the photo.
We help you see it.

by Jo Tennant - Founder of 20 Photos